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The Public Relations Writer’s Handbook
Engelsk Paperback
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The Public Relations Writer’s Handbook
Engelsk Paperback

744 kr
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Om denne bog

From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro.

The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training.

Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike.

A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280. 

Product detaljer
Sprog:
Engelsk
Sider:
184
ISBN-13:
9780815365280
Indbinding:
Paperback
Udgave:
ISBN-10:
0815365284
Kategori:
PR
Udg. Dato:
12 dec 2019
Længde:
18mm
Bredde:
227mm
Højde:
153mm
Forlag:
Taylor & Francis Inc
Oplagsdato:
12 dec 2019
Forfatter(e):
Kategori sammenhænge