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Strategic Writing

- Multimedia Writing for Public Relations, Advertising and More
Af: Lisa Loewen, Angie Hendershot Engelsk Paperback

Strategic Writing

- Multimedia Writing for Public Relations, Advertising and More
Af: Lisa Loewen, Angie Hendershot Engelsk Paperback
Tjek vores konkurrenters priser

Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.

The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools and other resources used by practicing professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video and user-generated content as well as evolutions in mobile marketing and other emerging platforms.

Strategic Writing, Sixth Edition is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach.

Online resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates and online articles demonstrating strategic writing in practice. Please visit www.routledge.com/cw/hendershot.

Tjek vores konkurrenters priser
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Tjek vores konkurrenters priser

Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.

The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools and other resources used by practicing professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video and user-generated content as well as evolutions in mobile marketing and other emerging platforms.

Strategic Writing, Sixth Edition is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach.

Online resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates and online articles demonstrating strategic writing in practice. Please visit www.routledge.com/cw/hendershot.

Produktdetaljer
Sprog: Engelsk
Sider: 352
ISBN-13: 9781032461069
Indbinding: Paperback
Udgave: 6
ISBN-10: 1032461063
Udg. Dato: 19 mar 2024
Længde: 21mm
Bredde: 179mm
Højde: 253mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 19 mar 2024
Forfatter(e): Lisa Loewen, Angie Hendershot
Forfatter(e) Lisa Loewen, Angie Hendershot


Kategori Nyhedsmedier og journalistik


ISBN-13 9781032461069


Sprog Engelsk


Indbinding Paperback


Sider 352


Udgave 6


Længde 21mm


Bredde 179mm


Højde 253mm


Udg. Dato 19 mar 2024


Oplagsdato 19 mar 2024


Forlag Taylor & Francis Ltd