Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Spil og hobby
Kurv
  1. Bog
  2. Kulturstudier og medievidenskab
  3. Medievidenskab

Public Relations and Communications

- From Theory to Practice
Af: Aoife O'Donnell Engelsk Paperback

Public Relations and Communications

- From Theory to Practice
Af: Aoife O'Donnell Engelsk Paperback
Tjek vores konkurrenters priser

This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry.

The book takes the reader on a journey from the theory and origins of PR, through to the structure of the PR profession and the more practical elements of how PR is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills and business acumen, while giving due focus to the rapidly evolving new technologies and media that impact how organisations communicate. Featuring example cases from around the world, each chapter includes discussion topics and scenario-based questionnaires to encourage learning and assist students in developing key competencies.

This book is ideal for undergraduate PR modules, particularly those with experiential and/or blended learning pedagogical approaches. It will also be useful to those in business seeking to gain a deeper understanding of communications.

Situational Judgement Tests and sample press releases, presented as online resources, also accompany the book. Please visit www.routledge.com/9781032170435.

Vis mere
Tjek vores konkurrenters priser
Normalpris
kr 459
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry.

The book takes the reader on a journey from the theory and origins of PR, through to the structure of the PR profession and the more practical elements of how PR is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills and business acumen, while giving due focus to the rapidly evolving new technologies and media that impact how organisations communicate. Featuring example cases from around the world, each chapter includes discussion topics and scenario-based questionnaires to encourage learning and assist students in developing key competencies.

This book is ideal for undergraduate PR modules, particularly those with experiential and/or blended learning pedagogical approaches. It will also be useful to those in business seeking to gain a deeper understanding of communications.

Situational Judgement Tests and sample press releases, presented as online resources, also accompany the book. Please visit www.routledge.com/9781032170435.

Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 226
ISBN-13: 9781032170435
Indbinding: Paperback
Udgave:
ISBN-10: 1032170433
Kategori: Medievidenskab
Udg. Dato: 13 jul 2023
Længde: 15mm
Bredde: 229mm
Højde: 152mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 13 jul 2023
Forfatter(e): Aoife O'Donnell
Forfatter(e) Aoife O'Donnell

Kategori Medievidenskab

ISBN-13 9781032170435

Sprog Engelsk

Indbinding Paperback

Sider 226

Udgave

Længde 15mm

Bredde 229mm

Højde 152mm

Udg. Dato 13 jul 2023

Oplagsdato 13 jul 2023

Forlag Taylor & Francis Ltd