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Essentials of Public Relations Management
Engelsk Paperback
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Essentials of Public Relations Management
Engelsk Paperback

419 kr
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Om denne bog
Filling a gap in current PR literature, Essentials of Public Relations Management takes students to the next level. Designed to help students and professionals who have mastered the fundamentals of public relations, this book develops management skills needed for further career advancement. Appropriate for those in the fields of business, communications, journalism or political science, this down-to-earth study of the practical application of public relations covers: Relating to clients, Managing staff, Conducting and applying research, Coping with crises, Handling finances, Understanding the power and the problems of technology, Recognizing actual and potential legal issues, Defining professional ethics A Burnham Publishers book.
Product detaljer
Sprog:
Engelsk
Sider:
177
ISBN-13:
9780830415946
Indbinding:
Paperback
Udgave:
ISBN-10:
0830415947
Kategori:
PR
Udg. Dato:
1 jan 2003
Længde:
11mm
Bredde:
140mm
Højde:
217mm
Forlag:
Rowman & Littlefield
Oplagsdato:
1 jan 2003
Forfatter(e):
Products purchased together
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