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Perspectives on Public Relations Research

Engelsk Paperback
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Perspectives on Public Relations Research

Engelsk Paperback

774 kr
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Om denne bog

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:-

* the contribution of public relations to strategic management in organizations
* the feminization of public relations
* the function of rhetorical study in our understanding of modern corporate dialogue
* international perspectives of public relations.

A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.






Product detaljer
Sprog:
Engelsk
Sider:
286
ISBN-13:
9780415316187
Indbinding:
Paperback
Udgave:
ISBN-10:
0415316189
Kategori:
PR
Udg. Dato:
27 mar 2003
Længde:
0mm
Bredde:
138mm
Højde:
216mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
27 mar 2003
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