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Public Relations
- A Managerial Perspective
Engelsk Paperback
Public Relations
- A Managerial Perspective
Engelsk Paperback

839 kr
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Om denne bog
Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness.

The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

Product detaljer
Sprog:
Engelsk
Sider:
512
ISBN-13:
9780761948575
Indbinding:
Paperback
Udgave:
ISBN-10:
0761948570
Kategori:
PR
Udg. Dato:
15 dec 2011
Længde:
27mm
Bredde:
185mm
Højde:
232mm
Forlag:
SAGE Publications Inc
Oplagsdato:
15 dec 2011
Forfatter(e):
Kategori sammenhænge