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Public Relations: The Basics

Af: Ron Smith Engelsk Paperback

Public Relations: The Basics

Af: Ron Smith Engelsk Paperback
Tjek vores konkurrenters priser

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:

  • The four key phases of public relations campaigns: research, strategy, tactics and evaluation.

  • History and evolution of public relations.

  • Basic concepts of the profession: ethics, professionalism and theoretical underpinnings.

Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

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Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:

  • The four key phases of public relations campaigns: research, strategy, tactics and evaluation.

  • History and evolution of public relations.

  • Basic concepts of the profession: ethics, professionalism and theoretical underpinnings.

Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

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Produktdetaljer
Sprog: Engelsk
Sider: 278
ISBN-13: 9780415675833
Indbinding: Paperback
Udgave:
ISBN-10: 0415675839
Kategori: Medievidenskab
Udg. Dato: 6 aug 2013
Længde: 21mm
Bredde: 130mm
Højde: 197mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 6 aug 2013
Forfatter(e): Ron Smith
Forfatter(e) Ron Smith

Kategori Medievidenskab

ISBN-13 9780415675833

Sprog Engelsk

Indbinding Paperback

Sider 278

Udgave

Længde 21mm

Bredde 130mm

Højde 197mm

Udg. Dato 6 aug 2013

Oplagsdato 6 aug 2013

Forlag Taylor & Francis Ltd