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Introduction to Public Relations
Engelsk Paperback
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Introduction to Public Relations
Engelsk Paperback

946 kr
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Om denne bog

Introduction to Public Relations provides an overview of PR from a global and critical perspective. The philosophy behind this new book is to encourage questioning by throwing in controversial ideas and different approaches; to show that there is more than one way to approach an issue and that some approaches can actually be harmful to the interests of society. It intends to try to foster a critical as well as a creative approach to the subject to prepare the undergraduate to go on to study and practice to achieve higher levels of originality.

This book is ideal for undergraduate and postgraduate students taking modules in Public Relations as well as those studying at Foundation, Advanced Certificate and Diploma levels with the CIPR.

Product detaljer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780273750987
Indbinding:
Paperback
Udgave:
ISBN-10:
0273750984
Kategori:
PR
Udg. Dato:
9 maj 2013
Længde:
10mm
Bredde:
195mm
Højde:
265mm
Forlag:
Pearson Education Limited
Oplagsdato:
9 maj 2013
Forfatter(e):
Kategori sammenhænge