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Applied Communication Research Methods

- Getting Started as a Researcher
Af: Mike Schmierbach, Michael Boyle Engelsk Paperback

Applied Communication Research Methods

- Getting Started as a Researcher
Af: Mike Schmierbach, Michael Boyle Engelsk Paperback
Tjek vores konkurrenters priser

This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers.

Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others, the book takes the reader through the research process from beginning to end. The text continues to help students link the research methods they learn to practical contexts through its activities and features, which include Voices From Industry boxes written by practitioners that give insight into application of methods; Steps to Success research review checklists; and numerous end-of-chapter activities to reinforce concepts. This third edition contains updates throughout, including an expanded discussion of reliability and validity across both qualitative and quantitative research contexts as well as new Research in Action boxes that showcase how research is used in professional and public contexts.

The text is ideally suited to both undergraduate and graduate courses in communication research methods within communication, media, and mass communication programs.

Online resources, including sample syllabi, PowerPoint slides, and test banks are available at www.routledge.com/9781032288819.

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Tjek vores konkurrenters priser
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Tjek vores konkurrenters priser

This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers.

Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others, the book takes the reader through the research process from beginning to end. The text continues to help students link the research methods they learn to practical contexts through its activities and features, which include Voices From Industry boxes written by practitioners that give insight into application of methods; Steps to Success research review checklists; and numerous end-of-chapter activities to reinforce concepts. This third edition contains updates throughout, including an expanded discussion of reliability and validity across both qualitative and quantitative research contexts as well as new Research in Action boxes that showcase how research is used in professional and public contexts.

The text is ideally suited to both undergraduate and graduate courses in communication research methods within communication, media, and mass communication programs.

Online resources, including sample syllabi, PowerPoint slides, and test banks are available at www.routledge.com/9781032288819.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 316
ISBN-13: 9781032288819
Indbinding: Paperback
Udgave: 3
ISBN-10: 1032288817
Kategori: Medievidenskab
Udg. Dato: 10 nov 2023
Længde: 23mm
Bredde: 255mm
Højde: 177mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 10 nov 2023
Forfatter(e): Mike Schmierbach, Michael Boyle
Forfatter(e) Mike Schmierbach, Michael Boyle

Kategori Medievidenskab

ISBN-13 9781032288819

Sprog Engelsk

Indbinding Paperback

Sider 316

Udgave 3

Længde 23mm

Bredde 255mm

Højde 177mm

Udg. Dato 10 nov 2023

Oplagsdato 10 nov 2023

Forlag Taylor & Francis Ltd

Kategori sammenhænge