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Strategic Communication
Engelsk Paperback
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Strategic Communication
Engelsk Paperback

280 kr
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6 - 8 hverdage

Om denne bog
Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a collection of 13 comprehensive, contemporary case studies for use in Advertising, Marketing, PR and Media courses with a focus on Australia, New Zealand and the wider Asia Pacific region.

In the past it has been the norm for these disciplines to remain distinct entities. However, with growing recognition and emergence of the all encompassing theme of communication in the contemporary business arena, modern professionals need to be skilled in all these communication related areas.

Edited by an expert multi-disciplinary group of communications specialists, Strategic Communications will help lecturers provide their students with a solid grounding in the theoretical and practical aspects of contemporary business communication practices.
Product detaljer
Sprog:
Engelsk
Sider:
0
ISBN-13:
9781442555495
Indbinding:
Paperback
Udgave:
1
ISBN-10:
1442555491
Kategori:
Udg. Dato:
1 apr 2016
Længde:
0mm
Bredde:
10mm
Højde:
10mm
Forlag:
Pearson Education
Oplagsdato:
1 apr 2016
Kategori sammenhænge