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Strategic Communication and AI

- Public Relations with Intelligent User Interfaces
Af: Roland Hubscher, Simon Moore Engelsk Paperback

Strategic Communication and AI

- Public Relations with Intelligent User Interfaces
Af: Roland Hubscher, Simon Moore Engelsk Paperback
Tjek vores konkurrenters priser

This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.

IUIs are where users and technology meet – via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling.

This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies.

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This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.

IUIs are where users and technology meet – via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling.

This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 102
ISBN-13: 9780367628963
Indbinding: Paperback
Udgave:
ISBN-10: 0367628961
Kategori: Reklame
Udg. Dato: 25 sep 2023
Længde: 9mm
Bredde: 216mm
Højde: 138mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 25 sep 2023
Forfatter(e): Roland Hubscher, Simon Moore
Forfatter(e) Roland Hubscher, Simon Moore

Kategori Reklame

ISBN-13 9780367628963

Sprog Engelsk

Indbinding Paperback

Sider 102

Udgave

Længde 9mm

Bredde 216mm

Højde 138mm

Udg. Dato 25 sep 2023

Oplagsdato 25 sep 2023

Forlag Taylor & Francis Ltd