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Strategic Communication

- Campaign Planning
Af: James Mahoney Engelsk Paperback

Strategic Communication

- Campaign Planning
Af: James Mahoney Engelsk Paperback
Tjek vores konkurrenters priser

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues.

This thoroughly revised third edition includes:

  • New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations;
  • New discussion questions on important aspects of campaign planning;
  • Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy;
  • In Theory panels that highlight key theories and demonstrate important links between theory and practice

Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.

Tjek vores konkurrenters priser
Normalpris
kr 478
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues.

This thoroughly revised third edition includes:

  • New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations;
  • New discussion questions on important aspects of campaign planning;
  • Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy;
  • In Theory panels that highlight key theories and demonstrate important links between theory and practice

Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.

Produktdetaljer
Sprog: Engelsk
Sider: 278
ISBN-13: 9781032329734
Indbinding: Paperback
Udgave: 3
ISBN-10: 1032329734
Udg. Dato: 20 jun 2023
Længde: 21mm
Bredde: 246mm
Højde: 174mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 20 jun 2023
Forfatter(e): James Mahoney
Forfatter(e) James Mahoney


Kategori Nyhedsmedier og journalistik


ISBN-13 9781032329734


Sprog Engelsk


Indbinding Paperback


Sider 278


Udgave 3


Længde 21mm


Bredde 246mm


Højde 174mm


Udg. Dato 20 jun 2023


Oplagsdato 20 jun 2023


Forlag Taylor & Francis Ltd

Kategori sammenhænge