Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv

Marketing Research: An Applied Orientation, Global Edition

Af: Naresh Malhotra Engelsk Paperback

Marketing Research: An Applied Orientation, Global Edition

Af: Naresh Malhotra Engelsk Paperback
Tjek vores konkurrenters priser

For undergraduate and graduate courses in marketing research.

An applied and practical marketing research text

With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

Tjek vores konkurrenters priser
Normalpris
kr 802
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

For undergraduate and graduate courses in marketing research.

An applied and practical marketing research text

With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

Produktdetaljer
Sprog: Engelsk
Sider: 888
ISBN-13: 9781292265636
Indbinding: Paperback
Udgave: 7
ISBN-10: 1292265639
Udg. Dato: 6 maj 2019
Længde: 27mm
Bredde: 217mm
Højde: 275mm
Forlag: Pearson Education Limited
Oplagsdato: 6 maj 2019
Forfatter(e): Naresh Malhotra
Forfatter(e) Naresh Malhotra


Kategori Markedsundersøgelser


ISBN-13 9781292265636


Sprog Engelsk


Indbinding Paperback


Sider 888


Udgave 7


Længde 27mm


Bredde 217mm


Højde 275mm


Udg. Dato 6 maj 2019


Oplagsdato 6 maj 2019


Forlag Pearson Education Limited