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Marketing Research (Arab World Editions)

- An Applied Orientation
Af: Imad Baalbaki, Naresh Malhotra, Nada Bechwati Engelsk Paperback

Marketing Research (Arab World Editions)

- An Applied Orientation
Af: Imad Baalbaki, Naresh Malhotra, Nada Bechwati Engelsk Paperback
Tjek vores konkurrenters priser
The Arab World Edition of this well respected marketing text provides excellent coverage of theoretical aspects of the discipline and their application to the realities of the business world – preparing local students of marketing for success in the workforce, either in the Arab world or beyond. With detailed attention given to the region’s most prominent industries, and in-depth analysis of the socio-economic factors that impact marketing research in this part of the world, this text is essential for anyone wanting a firm understanding of successful marketing research in the Arab region.
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The Arab World Edition of this well respected marketing text provides excellent coverage of theoretical aspects of the discipline and their application to the realities of the business world – preparing local students of marketing for success in the workforce, either in the Arab world or beyond. With detailed attention given to the region’s most prominent industries, and in-depth analysis of the socio-economic factors that impact marketing research in this part of the world, this text is essential for anyone wanting a firm understanding of successful marketing research in the Arab region.
Produktdetaljer
Sprog: Engelsk
Sider: 936
ISBN-13: 9781408272367
Indbinding: Paperback
Udgave:
ISBN-10: 1408272369
Udg. Dato: 18 apr 2013
Længde: 36mm
Bredde: 218mm
Højde: 270mm
Forlag: Pearson Education Limited
Oplagsdato: 18 apr 2013
Forfatter(e) Imad Baalbaki, Naresh Malhotra, Nada Bechwati


Kategori Markedsundersøgelser


ISBN-13 9781408272367


Sprog Engelsk


Indbinding Paperback


Sider 936


Udgave


Længde 36mm


Bredde 218mm


Højde 270mm


Udg. Dato 18 apr 2013


Oplagsdato 18 apr 2013


Forlag Pearson Education Limited

Kategori sammenhænge