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Marketing of High-Technology Products and Innovations
- Pearson New International Edition
Engelsk Paperback
Marketing of High-Technology Products and Innovations
- Pearson New International Edition
Engelsk Paperback

869 kr
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Om denne bog

For undergraduate and graduate courses on marketing high-tech products

Provide your students with the vital information they need to successfully market high-tech products.

Marketing of High-Technology Products and Innovations focuses on the unique marketing challenges that surround high-tech products and service.

This edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

Product detaljer
Sprog:
Engelsk
Sider:
552
ISBN-13:
9781292040332
Indbinding:
Paperback
Udgave:
3
ISBN-10:
1292040335
Kategori:
Udg. Dato:
1 nov 2013
Længde:
17mm
Bredde:
216mm
Højde:
276mm
Forlag:
Pearson Education Limited
Oplagsdato:
1 nov 2013
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