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Marketing in Healthcare-Related Industries

Af: Yam B. Limbu, Emmanuel Mogaji, Ogechi Adeola, Robert E. Hinson Engelsk Hardback

Marketing in Healthcare-Related Industries

Af: Yam B. Limbu, Emmanuel Mogaji, Ogechi Adeola, Robert E. Hinson Engelsk Hardback
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Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-cases with a highly practical marketing tool kit for healthcare managers  included.

The healthcare sector in the 21st century face a multiplicity of challenges, which include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the industry. This places more responsibilities on healthcare service providers in both the public and private sectors, to deliver value-for-money services at competitive costs. To respond to the changing business environment, a carefully crafted marketing approach is needed by all players in the industry to create value and sustain the confidence of clientele and stakeholders.

 

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Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-cases with a highly practical marketing tool kit for healthcare managers  included.

The healthcare sector in the 21st century face a multiplicity of challenges, which include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the industry. This places more responsibilities on healthcare service providers in both the public and private sectors, to deliver value-for-money services at competitive costs. To respond to the changing business environment, a carefully crafted marketing approach is needed by all players in the industry to create value and sustain the confidence of clientele and stakeholders.

 

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 294
ISBN-13: 9781648021077
Indbinding: Hardback
Udgave:
ISBN-10: 1648021077
Kategori: Salg og marketing
Udg. Dato: 2 jul 2020
Længde: 25mm
Bredde: 240mm
Højde: 165mm
Forlag: Emerald Publishing Inc
Oplagsdato: 2 jul 2020
Forfatter(e): Yam B. Limbu, Emmanuel Mogaji, Ogechi Adeola, Robert E. Hinson
Forfatter(e) Yam B. Limbu, Emmanuel Mogaji, Ogechi Adeola, Robert E. Hinson

Kategori Salg og marketing

ISBN-13 9781648021077

Sprog Engelsk

Indbinding Hardback

Sider 294

Udgave

Længde 25mm

Bredde 240mm

Højde 165mm

Udg. Dato 2 jul 2020

Oplagsdato 2 jul 2020

Forlag Emerald Publishing Inc

Kategori sammenhænge