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Brand Management

- An Introduction through Storytelling
Af: Emmanuel Mogaji Engelsk Paperback

Brand Management

- An Introduction through Storytelling
Af: Emmanuel Mogaji Engelsk Paperback
Tjek vores konkurrenters priser
Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. 
Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. 
With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.

Tjek vores konkurrenters priser
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Tjek vores konkurrenters priser
Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. 
Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. 
With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.

Produktdetaljer
Sprog: Engelsk
Sider: 266
ISBN-13: 9783030661182
Indbinding: Paperback
Udgave:
ISBN-10: 3030661180
Kategori: Salg og marketing
Udg. Dato: 3 apr 2021
Længde: 0mm
Bredde: 178mm
Højde: 254mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 3 apr 2021
Forfatter(e): Emmanuel Mogaji
Forfatter(e) Emmanuel Mogaji


Kategori Salg og marketing


ISBN-13 9783030661182


Sprog Engelsk


Indbinding Paperback


Sider 266


Udgave


Længde 0mm


Bredde 178mm


Højde 254mm


Udg. Dato 3 apr 2021


Oplagsdato 3 apr 2021


Forlag Springer Nature Switzerland AG

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