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Emotional Appeals in Advertising Banking Services

Engelsk Paperback

Emotional Appeals in Advertising Banking Services

Engelsk Paperback

553 kr
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23 - 25 hverdage

Om denne bog
Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.
Product detaljer
Sprog:
Engelsk
Sider:
120
ISBN-13:
9781787563025
Indbinding:
Paperback
Udgave:
ISBN-10:
1787563022
Kategori:
Udg. Dato:
1 maj 2018
Længde:
16mm
Bredde:
198mm
Højde:
128mm
Forlag:
Emerald Publishing Limited
Oplagsdato:
1 maj 2018
Forfatter(e):
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