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Marketing in Healthcare-Related Industries

Marketing in Healthcare-Related Industries

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Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-cases with a highly practical marketing tool kit for healthcare managers  included.

The healthcare sector in the 21st century face a multiplicity of challenges, which include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the industry. This places more responsibilities on healthcare service providers in both the public and private sectors, to deliver value-for-money services at competitive costs. To respond to the changing business environment, a carefully crafted marketing approach is needed by all players in the industry to create value and sustain the confidence of clientele and stakeholders.

 

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Tjek vores konkurrenters priser

Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-cases with a highly practical marketing tool kit for healthcare managers  included.

The healthcare sector in the 21st century face a multiplicity of challenges, which include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the industry. This places more responsibilities on healthcare service providers in both the public and private sectors, to deliver value-for-money services at competitive costs. To respond to the changing business environment, a carefully crafted marketing approach is needed by all players in the industry to create value and sustain the confidence of clientele and stakeholders.

 

Produktdetaljer
Sprog: Engelsk
Sider: 294
ISBN-13: 9781648021060
Indbinding: Paperback
Udgave:
ISBN-10: 1648021069
Kategori: Salg og marketing
Udg. Dato: 2 jul 2020
Længde: 19mm
Bredde: 233mm
Højde: 156mm
Forlag: Emerald Publishing Inc
Oplagsdato: 2 jul 2020
Forfatter(e) Yam B. Limbu, Emmanuel Mogaji, Ogechi Adeola, Robert E. Hinson


Kategori Salg og marketing


ISBN-13 9781648021060


Sprog Engelsk


Indbinding Paperback


Sider 294


Udgave


Længde 19mm


Bredde 233mm


Højde 156mm


Udg. Dato 2 jul 2020


Oplagsdato 2 jul 2020


Forlag Emerald Publishing Inc

Kategori sammenhænge