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Marketing Communication Policies
Engelsk Paperback
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Marketing Communication Policies
Engelsk Paperback

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Om denne bog

By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. There are comprehensive illustrations, cases, questions for discussion, and case solutions.

Product detaljer
Sprog:
Engelsk
Sider:
260
ISBN-13:
9783642072147
Indbinding:
Paperback
Udgave:
ISBN-10:
3642072143
Kategori:
Udg. Dato:
14 okt 2010
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
14 okt 2010
Kategori sammenhænge