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Malcolm McDonald on Key Account Management

Af: Malcolm McDonald, Beth Rogers Engelsk Paperback

Malcolm McDonald on Key Account Management

Af: Malcolm McDonald, Beth Rogers Engelsk Paperback
Tjek vores konkurrenters priser

Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of serving key accounts can erode profitability unless they are thoroughly understood and managed.

Malcolm McDonald on Key Account Management takes a step-by-step approach to presenting best practice in key account management. Whether your business is starting up or well-established, there is always more to discover about improving the way value is created between you and your most important customers. Malcolm McDonald and Beth Rogers have spent over twenty years researching, teaching and consulting on key account management, and have condensed their knowledge into this book, focusing on making it clear, concise and easy to use.

Tjek vores konkurrenters priser
Normalpris
kr 307
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of serving key accounts can erode profitability unless they are thoroughly understood and managed.

Malcolm McDonald on Key Account Management takes a step-by-step approach to presenting best practice in key account management. Whether your business is starting up or well-established, there is always more to discover about improving the way value is created between you and your most important customers. Malcolm McDonald and Beth Rogers have spent over twenty years researching, teaching and consulting on key account management, and have condensed their knowledge into this book, focusing on making it clear, concise and easy to use.

Produktdetaljer
Sprog: Engelsk
Sider: 248
ISBN-13: 9780749480776
Indbinding: Paperback
Udgave:
ISBN-10: 0749480777
Udg. Dato: 3 aug 2017
Længde: 21mm
Bredde: 233mm
Højde: 156mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 aug 2017
Forfatter(e): Malcolm McDonald, Beth Rogers
Forfatter(e) Malcolm McDonald, Beth Rogers


Kategori Salgs- & markedsføringsledelse


ISBN-13 9780749480776


Sprog Engelsk


Indbinding Paperback


Sider 248


Udgave


Længde 21mm


Bredde 233mm


Højde 156mm


Udg. Dato 3 aug 2017


Oplagsdato 3 aug 2017


Forlag Kogan Page Ltd

Kategori sammenhænge