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Marketing Navigation

- How to keep your marketing plan on course to implementation success
Af: Steve Erickson, Edmund Bradford, Malcolm McDonald Engelsk Paperback

Marketing Navigation

- How to keep your marketing plan on course to implementation success
Af: Steve Erickson, Edmund Bradford, Malcolm McDonald Engelsk Paperback
Tjek vores konkurrenters priser
Billions of dollars are lost every year from marketing plans that fail to get implemented properly. The risks around implementation are high and the challenges are many. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. The authors propose a practical marketing navigation system to help all businesses ensure their plan identifies the implementation risks and remains on course to deliver its targets. The book is packed with examples from organizations of every size, from both manufacturing and service sectors, and from around the world. They show the variety of challenges experienced and the lessons we can all learn about how those challenges were overcome. They demonstrate:•tried-and-tested ideas from other professions that you can import and adapt easily for your implementation purposes•how you can use your existing marketing skills in new ways to sell your plan internally•a simple but powerful tool that you can use to help ensure your plan is always on course and on schedule. It will become your steering wheel and GPS for the journey ahead.The book will be essential reading for marketing managers and strategists, trainers and anyone doing executive courses in the field. For professionals and students alike it will help the process of developing your thinking from marketing management to full scale marketing strategy implementation.
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Tjek vores konkurrenters priser
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kr 448
Fragt: 39 kr
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Tjek vores konkurrenters priser
Billions of dollars are lost every year from marketing plans that fail to get implemented properly. The risks around implementation are high and the challenges are many. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. The authors propose a practical marketing navigation system to help all businesses ensure their plan identifies the implementation risks and remains on course to deliver its targets. The book is packed with examples from organizations of every size, from both manufacturing and service sectors, and from around the world. They show the variety of challenges experienced and the lessons we can all learn about how those challenges were overcome. They demonstrate:•tried-and-tested ideas from other professions that you can import and adapt easily for your implementation purposes•how you can use your existing marketing skills in new ways to sell your plan internally•a simple but powerful tool that you can use to help ensure your plan is always on course and on schedule. It will become your steering wheel and GPS for the journey ahead.The book will be essential reading for marketing managers and strategists, trainers and anyone doing executive courses in the field. For professionals and students alike it will help the process of developing your thinking from marketing management to full scale marketing strategy implementation.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 348
ISBN-13: 9781908999245
Indbinding: Paperback
Udgave:
ISBN-10: 1908999241
Kategori: Salg og marketing
Udg. Dato: 28 sep 2012
Længde: 0mm
Bredde: 189mm
Højde: 246mm
Forlag: Goodfellow Publishers Limited
Oplagsdato: 28 sep 2012
Forfatter(e): Steve Erickson, Edmund Bradford, Malcolm McDonald
Forfatter(e) Steve Erickson, Edmund Bradford, Malcolm McDonald

Kategori Salg og marketing

ISBN-13 9781908999245

Sprog Engelsk

Indbinding Paperback

Sider 348

Udgave

Længde 0mm

Bredde 189mm

Højde 246mm

Udg. Dato 28 sep 2012

Oplagsdato 28 sep 2012

Forlag Goodfellow Publishers Limited

Kategori sammenhænge