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Malcolm McDonald on Value Propositions

- How to Develop Them, How to Quantify Them
Af: Malcolm McDonald, Grant Oliver Engelsk Paperback

Malcolm McDonald on Value Propositions

- How to Develop Them, How to Quantify Them
Af: Malcolm McDonald, Grant Oliver Engelsk Paperback
Tjek vores konkurrenters priser

While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. This book will show you how to develop a financially quantified value proposition that drives growth.

A value proposition is an innovation or feature that clarifies a company''s core purpose and identity. In the same way profit lies at the heart of every business, so does the value proposition, communicating how its service or products fulfil the needs of their customers. Malcolm McDonald on Value Propositions is a step-by-step guide to understanding exactly why financially quantified value propositions will help readers to increase revenue and deliver tangible results.

Highly practical and filled with useful tools and checklists, this succinct guide explains the process of developing a value proposition from start to finish, how to use segmentation appeal to the relevant key accounts, and to ensure it is both financially grounded and has resonance with customers. From understanding how buying decisions are made, through to financial dashboards and value quantification tools, Malcolm McDonald on Value Propositions is perfect for anyone looking to integrate financial success into their proposition, and gain understanding of how it can be used to deliver and communicate value.

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While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. This book will show you how to develop a financially quantified value proposition that drives growth.

A value proposition is an innovation or feature that clarifies a company''s core purpose and identity. In the same way profit lies at the heart of every business, so does the value proposition, communicating how its service or products fulfil the needs of their customers. Malcolm McDonald on Value Propositions is a step-by-step guide to understanding exactly why financially quantified value propositions will help readers to increase revenue and deliver tangible results.

Highly practical and filled with useful tools and checklists, this succinct guide explains the process of developing a value proposition from start to finish, how to use segmentation appeal to the relevant key accounts, and to ensure it is both financially grounded and has resonance with customers. From understanding how buying decisions are made, through to financial dashboards and value quantification tools, Malcolm McDonald on Value Propositions is perfect for anyone looking to integrate financial success into their proposition, and gain understanding of how it can be used to deliver and communicate value.

Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9780749481766
Indbinding: Paperback
Udgave:
ISBN-10: 0749481765
Udg. Dato: 3 okt 2018
Længde: 14mm
Bredde: 161mm
Højde: 228mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 okt 2018
Forfatter(e) Malcolm McDonald, Grant Oliver


Kategori Salgs- & markedsføringsledelse


ISBN-13 9780749481766


Sprog Engelsk


Indbinding Paperback


Sider 256


Udgave


Længde 14mm


Bredde 161mm


Højde 228mm


Udg. Dato 3 okt 2018


Oplagsdato 3 okt 2018


Forlag Kogan Page Ltd

Kategori sammenhænge