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Malcolm McDonald on Marketing Planning

- Understanding Marketing Plans and Strategy
Af: Malcolm McDonald Engelsk Paperback

Malcolm McDonald on Marketing Planning

- Understanding Marketing Plans and Strategy
Af: Malcolm McDonald Engelsk Paperback
Tjek vores konkurrenters priser

A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies.

With an emphasis on practicality, this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process.
Online resources include multiple templates as a practical toolkit for marketing planning.

Tjek vores konkurrenters priser
Normalpris
kr 315
Fragt: 39 kr
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20 kr
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Tjek vores konkurrenters priser

A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies.

With an emphasis on practicality, this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process.
Online resources include multiple templates as a practical toolkit for marketing planning.

Produktdetaljer
Sprog: Engelsk
Sider: 192
ISBN-13: 9780749478216
Indbinding: Paperback
Udgave:
ISBN-10: 0749478217
Udg. Dato: 3 nov 2016
Længde: 11mm
Bredde: 165mm
Højde: 238mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 nov 2016
Forfatter(e): Malcolm McDonald
Forfatter(e) Malcolm McDonald


Kategori Salgs- & markedsføringsledelse


ISBN-13 9780749478216


Sprog Engelsk


Indbinding Paperback


Sider 192


Udgave


Længde 11mm


Bredde 165mm


Højde 238mm


Udg. Dato 3 nov 2016


Oplagsdato 3 nov 2016


Forlag Kogan Page Ltd

Kategori sammenhænge