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International Marketing in the Network Economy
- A Knowledge-Based Approach
Engelsk Paperback
International Marketing in the Network Economy
- A Knowledge-Based Approach
Engelsk Paperback

589 kr
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23 - 25 hverdage

Om denne bog
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
Product detaljer
Sprog:
Engelsk
Sider:
254
ISBN-13:
9781349354085
Indbinding:
Paperback
Udgave:
ISBN-10:
1349354082
Kategori:
Udg. Dato:
23 okt 2007
Længde:
0mm
Bredde:
140mm
Højde:
216mm
Forlag:
Palgrave Macmillan
Oplagsdato:
23 okt 2007
Forfatter(e):
Kategori sammenhænge