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Sponsorship in Marketing

- Effective Partnerships in Sports, Arts, and Events
Af: T. Bettina Cornwell Engelsk Paperback

Sponsorship in Marketing

- Effective Partnerships in Sports, Arts, and Events
Af: T. Bettina Cornwell Engelsk Paperback
Tjek vores konkurrenters priser

Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed, and measured.

Drawing on original research and exploring key theory, best practice, and cutting-edge issues, this book fully explains how to implement successful partnerships to achieve branding, communication, and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including the technology-led transformation of sponsorship, audiences, strategies and objectives, leveraging and activation in traditional and social media, building sponsorship portfolios and rosters, managing and ending relationships, and public policy and legal issues. Every chapter includes international case studies and examples, self-test questions, and examples from real organizations, businesses, campaigns, and events, vividly illustrating the link between fundamental principles and effective practice. This updated edition includes expanded coverage of technology, including digital assets and data; influencers, including name and image likeness (NIL); contracts and “deliverables;” and ethical issues including sportswashing. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life.

This is an essential textbook for any course on sponsorship, and invaluable reading for any practitioner working in sport marketing, sport business, events marketing, arts administration, business communication, or marketing management.

Additional resources for instructors include slides, videos highlighting concepts, and additional case problems.

Tjek vores konkurrenters priser
Normalpris
kr 495
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed, and measured.

Drawing on original research and exploring key theory, best practice, and cutting-edge issues, this book fully explains how to implement successful partnerships to achieve branding, communication, and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including the technology-led transformation of sponsorship, audiences, strategies and objectives, leveraging and activation in traditional and social media, building sponsorship portfolios and rosters, managing and ending relationships, and public policy and legal issues. Every chapter includes international case studies and examples, self-test questions, and examples from real organizations, businesses, campaigns, and events, vividly illustrating the link between fundamental principles and effective practice. This updated edition includes expanded coverage of technology, including digital assets and data; influencers, including name and image likeness (NIL); contracts and “deliverables;” and ethical issues including sportswashing. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life.

This is an essential textbook for any course on sponsorship, and invaluable reading for any practitioner working in sport marketing, sport business, events marketing, arts administration, business communication, or marketing management.

Additional resources for instructors include slides, videos highlighting concepts, and additional case problems.

Produktdetaljer
Sprog: Engelsk
Sider: 220
ISBN-13: 9781032941608
Indbinding: Paperback
Udgave: 3
ISBN-10: 103294160X
Kategori: Reklame
Udg. Dato: 1 maj 2025
Længde: 16mm
Bredde: 175mm
Højde: 245mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 1 maj 2025
Forfatter(e): T. Bettina Cornwell
Forfatter(e) T. Bettina Cornwell


Kategori Reklame


ISBN-13 9781032941608


Sprog Engelsk


Indbinding Paperback


Sider 220


Udgave 3


Længde 16mm


Bredde 175mm


Højde 245mm


Udg. Dato 1 maj 2025


Oplagsdato 1 maj 2025


Forlag Taylor & Francis Ltd