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Innovation Management
Engelsk Paperback
Innovation Management
Engelsk Paperback

601 kr
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23 - 25 hverdage

Om denne bog

Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website - bloomsburyonlineresources.com/innovation-management.

It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.

Product detaljer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9781352012422
Indbinding:
Paperback
Udgave:
ISBN-10:
1352012421
Udg. Dato:
22 jul 2021
Længde:
17mm
Bredde:
261mm
Højde:
193mm
Forlag:
Bloomsbury Publishing PLC
Oplagsdato:
22 jul 2021
Forfatter(e):
Kategori sammenhænge