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Marketing

- A Critical Textbook
Af: Michael Saren, James Fitchett, Mark Tadajewski, Nick Ellis, Ming Lim, Gavin Jack, Matthew Higgins Engelsk Paperback

Marketing

- A Critical Textbook
Af: Michael Saren, James Fitchett, Mark Tadajewski, Nick Ellis, Ming Lim, Gavin Jack, Matthew Higgins Engelsk Paperback
Tjek vores konkurrenters priser
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.

Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.

 

- Explains and debates key concepts in a clear, readable and concise manner.

- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.

- Includes a glossary of critical marketing terms.

- Additional material on the companion website, including a full Instructor′s Manual and free access to full-text journal articles for students.

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Tjek vores konkurrenters priser
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kr 583
Fragt: 39 kr
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20 kr
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Tjek vores konkurrenters priser
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.

Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.

 

- Explains and debates key concepts in a clear, readable and concise manner.

- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.

- Includes a glossary of critical marketing terms.

- Additional material on the companion website, including a full Instructor′s Manual and free access to full-text journal articles for students.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9781848608788
Indbinding: Paperback
Udgave:
ISBN-10: 1848608780
Kategori: Salg og marketing
Udg. Dato: 17 nov 2010
Længde: 14mm
Bredde: 168mm
Højde: 241mm
Forlag: Sage Publications Ltd
Oplagsdato: 17 nov 2010
Forfatter(e): Michael Saren, James Fitchett, Mark Tadajewski, Nick Ellis, Ming Lim, Gavin Jack, Matthew Higgins
Forfatter(e) Michael Saren, James Fitchett, Mark Tadajewski, Nick Ellis, Ming Lim, Gavin Jack, Matthew Higgins

Kategori Salg og marketing

ISBN-13 9781848608788

Sprog Engelsk

Indbinding Paperback

Sider 256

Udgave

Længde 14mm

Bredde 168mm

Højde 241mm

Udg. Dato 17 nov 2010

Oplagsdato 17 nov 2010

Forlag Sage Publications Ltd