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  3. International handel

Marketing and Globalization

Af: Aurelia Durand Engelsk Paperback

Marketing and Globalization

Af: Aurelia Durand Engelsk Paperback
Tjek vores konkurrenters priser

This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book also includes case studies to illustrate new practices and allow students to discuss issues of market selection, entry modes, segmentation, targeting, and positioning, as well as product, price, distribution, promotion, and corporate communication policies in a globalized world.

Durand’s unique approach moves beyond marketing management and strategy issues and provides students with the broader context to understand the marketing practices they’ll use in the real world.

This book will prove to be an essential resource for any student of marketing and international business working to stay ahead in an increasingly competitive and global industry.

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This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book also includes case studies to illustrate new practices and allow students to discuss issues of market selection, entry modes, segmentation, targeting, and positioning, as well as product, price, distribution, promotion, and corporate communication policies in a globalized world.

Durand’s unique approach moves beyond marketing management and strategy issues and provides students with the broader context to understand the marketing practices they’ll use in the real world.

This book will prove to be an essential resource for any student of marketing and international business working to stay ahead in an increasingly competitive and global industry.

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Produktdetaljer
Sprog: Engelsk
Sider: 572
ISBN-13: 9781138202344
Indbinding: Paperback
Udgave:
ISBN-10: 1138202347
Kategori: International handel
Udg. Dato: 19 jul 2018
Længde: 31mm
Bredde: 228mm
Højde: 153mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 19 jul 2018
Forfatter(e): Aurelia Durand
Forfatter(e) Aurelia Durand

Kategori International handel

ISBN-13 9781138202344

Sprog Engelsk

Indbinding Paperback

Sider 572

Udgave

Længde 31mm

Bredde 228mm

Højde 153mm

Udg. Dato 19 jul 2018

Oplagsdato 19 jul 2018

Forlag Taylor & Francis Ltd

Kategori sammenhænge