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Marketing

- Real People, Real Decisions
Engelsk Paperback
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Marketing

- Real People, Real Decisions
Engelsk Paperback

758 kr
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6 - 8 hverdage

Om denne bog

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.

 

Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

 

The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today.

 

This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

Product detaljer
Sprog:
Engelsk
Sider:
616
ISBN-13:
9781292227191
Indbinding:
Paperback
Udgave:
3
ISBN-10:
1292227192
Kategori:
Udg. Dato:
15 jul 2019
Længde:
30mm
Bredde:
200mm
Højde:
265mm
Forlag:
Pearson Education Limited
Oplagsdato:
15 jul 2019
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