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Marketing

- A Critical Textbook

Marketing

- A Critical Textbook
Tjek vores konkurrenters priser
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.

Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.

 

- Explains and debates key concepts in a clear, readable and concise manner.

- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.

- Includes a glossary of critical marketing terms.

- Additional material on the companion website, including a full Instructor′s Manual and free access to full-text journal articles for students.

Tjek vores konkurrenters priser
Normalpris
kr 469
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.

Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.

 

- Explains and debates key concepts in a clear, readable and concise manner.

- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.

- Includes a glossary of critical marketing terms.

- Additional material on the companion website, including a full Instructor′s Manual and free access to full-text journal articles for students.

Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9781446207048
Indbinding: Andet
Udgave:
ISBN-10: 1446207048
Kategori: Salg og marketing
Udg. Dato: 11 jan 2011
Længde: 0mm
Bredde: 170mm
Højde: 242mm
Forlag: Sage Publications Ltd
Oplagsdato: 11 jan 2011
Forfatter(e) Matthew Higgins, Ming Lim, Gavin Jack, Nick Ellis, Mark Tadajewski, James Fitchett, Michael Saren


Kategori Salg og marketing


ISBN-13 9781446207048


Sprog Engelsk


Indbinding Andet


Sider 256


Udgave


Længde 0mm


Bredde 170mm


Højde 242mm


Udg. Dato 11 jan 2011


Oplagsdato 11 jan 2011


Forlag Sage Publications Ltd

Kategori sammenhænge