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Creativity for Innovation Management

- Tools and Techniques for Creative Thinking in Practice
Af: John Bessant, Ina Goller Engelsk Paperback

Creativity for Innovation Management

- Tools and Techniques for Creative Thinking in Practice
Af: John Bessant, Ina Goller Engelsk Paperback
Tjek vores konkurrenters priser

Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book combines theory with practice, drawing on the latest research in psychology, organisational behaviour, innovation and entrepreneurship.

The text provides a range of opportunities to explore innovative and creative processes and develop them via activities linked to relevant tools and techniques, as well as real-life case studies. By working through key competence areas at personal and then team levels, the book demonstrates to students how to build entrepreneurial practices, strong, innovative teams, and organisations that encourage and facilitate innovative thinking.

This second edition has been updated throughout, including a new chapter exploring the impact of emerging technologies on creativity, further material on human-centred design, crowdsourcing and collaboration platforms, and cross-cultural differences in innovation management. This textbook is ideal for postgraduate students of Innovation and Creativity and Entrepreneurship, as well as professionals who want to excel by developing and applying their own creativity at work.

Online resources complement the book, with access to key tools, techniques, and activities, as well as supporting video and audio material and cases, to support learning and teaching.

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Tjek vores konkurrenters priser
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kr 488
Fragt: 39 kr
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20 kr
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Tjek vores konkurrenters priser

Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book combines theory with practice, drawing on the latest research in psychology, organisational behaviour, innovation and entrepreneurship.

The text provides a range of opportunities to explore innovative and creative processes and develop them via activities linked to relevant tools and techniques, as well as real-life case studies. By working through key competence areas at personal and then team levels, the book demonstrates to students how to build entrepreneurial practices, strong, innovative teams, and organisations that encourage and facilitate innovative thinking.

This second edition has been updated throughout, including a new chapter exploring the impact of emerging technologies on creativity, further material on human-centred design, crowdsourcing and collaboration platforms, and cross-cultural differences in innovation management. This textbook is ideal for postgraduate students of Innovation and Creativity and Entrepreneurship, as well as professionals who want to excel by developing and applying their own creativity at work.

Online resources complement the book, with access to key tools, techniques, and activities, as well as supporting video and audio material and cases, to support learning and teaching.

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Produktdetaljer
Sprog: Engelsk
Sider: 272
ISBN-13: 9781032127699
Indbinding: Paperback
Udgave: 2
ISBN-10: 1032127694
Kategori: Forskningsledelse og udviklingsledelse
Udg. Dato: 28 jul 2023
Længde: 19mm
Bredde: 246mm
Højde: 174mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 28 jul 2023
Forfatter(e): John Bessant, Ina Goller
Forfatter(e) John Bessant, Ina Goller

Kategori Forskningsledelse og udviklingsledelse

ISBN-13 9781032127699

Sprog Engelsk

Indbinding Paperback

Sider 272

Udgave 2

Længde 19mm

Bredde 246mm

Højde 174mm

Udg. Dato 28 jul 2023

Oplagsdato 28 jul 2023

Forlag Taylor & Francis Ltd