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Essentials of Business Research Methods

Af: Joe Hair Jr., Michael Page, Niek Brunsveld, Natalie Cleton, Adam Merkle Engelsk Paperback

Essentials of Business Research Methods

Af: Joe Hair Jr., Michael Page, Niek Brunsveld, Natalie Cleton, Adam Merkle Engelsk Paperback
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Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions.

Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world.

A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world.

This comprehensive textbook is supported by a range of online resources, including an instructor’s manual, PowerPoint slides, and a test bank.

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Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions.

Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world.

A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world.

This comprehensive textbook is supported by a range of online resources, including an instructor’s manual, PowerPoint slides, and a test bank.

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Produktdetaljer
Sprog: Engelsk
Sider: 508
ISBN-13: 9781032426280
Indbinding: Paperback
Udgave: 5
ISBN-10: 1032426284
Kategori: Forskningsmetoder
Udg. Dato: 31 jul 2023
Længde: 36mm
Bredde: 254mm
Højde: 179mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 31 jul 2023
Forfatter(e): Joe Hair Jr., Michael Page, Niek Brunsveld, Natalie Cleton, Adam Merkle
Forfatter(e) Joe Hair Jr., Michael Page, Niek Brunsveld, Natalie Cleton, Adam Merkle

Kategori Forskningsmetoder

ISBN-13 9781032426280

Sprog Engelsk

Indbinding Paperback

Sider 508

Udgave 5

Længde 36mm

Bredde 254mm

Højde 179mm

Udg. Dato 31 jul 2023

Oplagsdato 31 jul 2023

Forlag Taylor & Francis Ltd