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Researching and Analysing Business

- Research Methods in Practice
Engelsk Paperback

Researching and Analysing Business

- Research Methods in Practice
Engelsk Paperback
Tjek vores konkurrenters priser

Researching and Analysing Business: Research Methods in Practice provides an accessible and practical guide to various data collection and data analysis techniques within management, from both quantitative and qualitative perspectives.

This key resource functions as a comprehensive reference tool – covering a broad variety of methodologies – examining both the theory behind them and their application in practice. These include systematic literature review through bibliometric and meta-analysis, secondary vs primary sources, qualitative research vs quantitative research, combining qualitative and quantitative methods, qualitative and quantitative research method approaches, fsQCA, data mining, and sentiment analysis. Chapters are rich in examples, data sets, practical exercises, easy-to-follow slides, and a glossary, which help readers to understand and apply research approaches as well as to assess the strengths and weaknesses of each method.

Unique in its practical approach and with insights from active researchers, this book is required and recommended reading for advanced undergraduate and postgraduate students studying research methods as a core module within business and management courses. It is also a useful tool for PhD students and academics within the discipline.

Online support materials include PowerPoint slides.

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Tjek vores konkurrenters priser
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Tjek vores konkurrenters priser

Researching and Analysing Business: Research Methods in Practice provides an accessible and practical guide to various data collection and data analysis techniques within management, from both quantitative and qualitative perspectives.

This key resource functions as a comprehensive reference tool – covering a broad variety of methodologies – examining both the theory behind them and their application in practice. These include systematic literature review through bibliometric and meta-analysis, secondary vs primary sources, qualitative research vs quantitative research, combining qualitative and quantitative methods, qualitative and quantitative research method approaches, fsQCA, data mining, and sentiment analysis. Chapters are rich in examples, data sets, practical exercises, easy-to-follow slides, and a glossary, which help readers to understand and apply research approaches as well as to assess the strengths and weaknesses of each method.

Unique in its practical approach and with insights from active researchers, this book is required and recommended reading for advanced undergraduate and postgraduate students studying research methods as a core module within business and management courses. It is also a useful tool for PhD students and academics within the discipline.

Online support materials include PowerPoint slides.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 438
ISBN-13: 9780367620653
Indbinding: Paperback
Udgave:
ISBN-10: 0367620650
Kategori: Forskningsmetoder
Udg. Dato: 14 dec 2023
Længde: 24mm
Bredde: 246mm
Højde: 173mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 14 dec 2023
Forfatter(e):
Forfatter(e)

Kategori Forskningsmetoder

ISBN-13 9780367620653

Sprog Engelsk

Indbinding Paperback

Sider 438

Udgave

Længde 24mm

Bredde 246mm

Højde 173mm

Udg. Dato 14 dec 2023

Oplagsdato 14 dec 2023

Forlag Taylor & Francis Ltd