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Audio Branding

- Using Sound to Build Your Brand
Af: Laurence Minsky, Colleen Fahey Engelsk Paperback

Audio Branding

- Using Sound to Build Your Brand
Af: Laurence Minsky, Colleen Fahey Engelsk Paperback
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Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it''s important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer?

Audio Branding delivers fascinating insights into this area of marketing, underpinned by practical step-by-step guidance and cutting-edge research to enhance brand loyalty through user experience. Written by authors who have contributed directly to the development of this field, the book contains an enlightening set of case studies, including companies such as Renault (a surprisingly emotional audio brand) Atlanta Convention & Visitors Bureau (a warm, energetic audio brand), and Michelin (a globally coherent audio brand). Covering issues such as the dominance of audio-enabled devices and the phenomenon of continuous partial attention, Audio Branding demonstrates how brands can infuse sound into so many different aspects of their identity, building in a subtle longevity of brand presence through daily user experience.

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Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it''s important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer?

Audio Branding delivers fascinating insights into this area of marketing, underpinned by practical step-by-step guidance and cutting-edge research to enhance brand loyalty through user experience. Written by authors who have contributed directly to the development of this field, the book contains an enlightening set of case studies, including companies such as Renault (a surprisingly emotional audio brand) Atlanta Convention & Visitors Bureau (a warm, energetic audio brand), and Michelin (a globally coherent audio brand). Covering issues such as the dominance of audio-enabled devices and the phenomenon of continuous partial attention, Audio Branding demonstrates how brands can infuse sound into so many different aspects of their identity, building in a subtle longevity of brand presence through daily user experience.

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Produktdetaljer
Sprog: Engelsk
Sider: 232
ISBN-13: 9780749478575
Indbinding: Paperback
Udgave:
ISBN-10: 0749478578
Kategori: Salg og marketing
Udg. Dato: 3 mar 2017
Længde: 13mm
Bredde: 235mm
Højde: 158mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 mar 2017
Forfatter(e): Laurence Minsky, Colleen Fahey
Forfatter(e) Laurence Minsky, Colleen Fahey

Kategori Salg og marketing

ISBN-13 9780749478575

Sprog Engelsk

Indbinding Paperback

Sider 232

Udgave

Længde 13mm

Bredde 235mm

Højde 158mm

Udg. Dato 3 mar 2017

Oplagsdato 3 mar 2017

Forlag Kogan Page Ltd

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