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The Activation Imperative
- How to Build Brands and Business by Inspiring Action
Engelsk Paperback
The Activation Imperative
- How to Build Brands and Business by Inspiring Action
Engelsk Paperback

280 kr
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Om denne bog
How can marketers navigate the growing array of marketing specialties, media options, and data sources? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results?In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them—from simply projecting what a brand is to optimizing what it does—to move people closer to transaction.Drawing on years of research and experience with the world’s most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage today’s increasingly fragmented marketing landscape to more efficiently build their brands and their business.
Product detaljer
Sprog:
Engelsk
Sider:
222
ISBN-13:
9781538114667
Indbinding:
Paperback
Udgave:
ISBN-10:
1538114666
Udg. Dato:
26 jan 2018
Længde:
21mm
Bredde:
228mm
Højde:
152mm
Forlag:
Rowman & Littlefield
Oplagsdato:
26 jan 2018
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