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Positioning for Advantage
- Techniques and Strategies to Grow Brand Value
Engelsk Hardback
Positioning for Advantage
- Techniques and Strategies to Grow Brand Value
Engelsk Hardback

351 kr
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6 - 8 hverdage

Om denne bog
Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage.
Product detaljer
Sprog:
Engelsk
Sider:
264
ISBN-13:
9780231189002
Indbinding:
Hardback
Udgave:
ISBN-10:
0231189001
Udg. Dato:
7 sep 2021
Længde:
24mm
Bredde:
237mm
Højde:
161mm
Forlag:
Columbia University Press
Oplagsdato:
7 sep 2021
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