Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv

Advertising and Integrated Brand Promotion

Advertising and Integrated Brand Promotion

Tjek vores konkurrenters priser
Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O’Guinn/Semenik''s popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today''s digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. MindTap digital resources further strengthen understanding.
Tjek vores konkurrenters priser
Normalpris
kr 773
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O’Guinn/Semenik''s popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today''s digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. MindTap digital resources further strengthen understanding.
Produktdetaljer
Sprog: Engelsk
Sider: 448
ISBN-13: 9780357721407
Indbinding: Paperback
Udgave: 9
ISBN-10: 0357721403
Kategori: Reklame
Udg. Dato: 17 aug 2022
Længde: 24mm
Bredde: 218mm
Højde: 276mm
Forlag: Cengage Learning, Inc
Oplagsdato: 17 aug 2022
Forfatter(e) Angeline Close Scheinbaum, Richard Semenik, Thomas O'Guinn


Kategori Reklame


ISBN-13 9780357721407


Sprog Engelsk


Indbinding Paperback


Sider 448


Udgave 9


Længde 24mm


Bredde 218mm


Højde 276mm


Udg. Dato 17 aug 2022


Oplagsdato 17 aug 2022


Forlag Cengage Learning, Inc

Kategori sammenhænge