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The Copywriter's Handbook (4th Edition)
- A Step-By-Step Guide to Writing Copy that Sells
Engelsk Paperback
The Copywriter's Handbook (4th Edition)
- A Step-By-Step Guide to Writing Copy that Sells
Engelsk Paperback

268 kr
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Om denne bog
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers... even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention - and sell more products. Among the tips revealed: 8 headlines that work--and how to use them; The 5-step ''Motivating Sequence'' for generating more sales and profits; 10 tips for boosting landing page conversion rates; 15 techniques to ensure your emails get high open and click-through rates; How to create powerful ''lead magnets'' that double response rates; The ''4 S'' formula for making your copy clear, concise, and compelling. This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter''s Handbook remains the ultimate guide for people who write or work with copy.
Product detaljer
Sprog:
Engelsk
Sider:
496
ISBN-13:
9781250238016
Indbinding:
Paperback
Udgave:
ISBN-10:
1250238013
Kategori:
Udg. Dato:
7 apr 2020
Længde:
35mm
Bredde:
209mm
Højde:
141mm
Forlag:
St Martin's Press
Oplagsdato:
7 apr 2020
Forfatter(e):
Books from the same author
Kategori sammenhænge