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The Customering Method

- From CX Dogma to Customer Science
Af: Aarron Spinley Engelsk Paperback

The Customering Method

- From CX Dogma to Customer Science
Af: Aarron Spinley Engelsk Paperback
Tjek vores konkurrenters priser

Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread collapse and annual corporate losses are in the trillions. This book exposes the faulty foundation of the populist Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and details an alternative – industrial – approach to the customer asset base.

Aarron Spinley is recognized as a foremost mind in the realm of customer science and strategy. His work helps us to understand – and extract – customer value based on evidence, and in so doing, influences our relationship with technology for better results. The Customering Method marries the sciences and managerial precedent with contemporary capability: optimizing the intersection with marketing, mitigating risk and attrition rates, increasing sales propensity, and restoring profitability. Throughout, Spinley provides practical examples that are relatable, actionable, and defensible.

These concepts have already influenced senior leaders, CEOs, chief marketing officers, and directors of customer experience across many organizations. Now in published form, this is perhaps the most important book in the field for decades.

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Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread collapse and annual corporate losses are in the trillions. This book exposes the faulty foundation of the populist Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and details an alternative – industrial – approach to the customer asset base.

Aarron Spinley is recognized as a foremost mind in the realm of customer science and strategy. His work helps us to understand – and extract – customer value based on evidence, and in so doing, influences our relationship with technology for better results. The Customering Method marries the sciences and managerial precedent with contemporary capability: optimizing the intersection with marketing, mitigating risk and attrition rates, increasing sales propensity, and restoring profitability. Throughout, Spinley provides practical examples that are relatable, actionable, and defensible.

These concepts have already influenced senior leaders, CEOs, chief marketing officers, and directors of customer experience across many organizations. Now in published form, this is perhaps the most important book in the field for decades.

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Produktdetaljer
Sprog: Engelsk
Sider: 292
ISBN-13: 9781032823089
Indbinding: Paperback
Udgave:
ISBN-10: 1032823089
Kategori: Forskningsledelse og udviklingsledelse
Udg. Dato: 1 nov 2024
Længde: 19mm
Bredde: 157mm
Højde: 233mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 1 nov 2024
Forfatter(e): Aarron Spinley
Forfatter(e) Aarron Spinley

Kategori Forskningsledelse og udviklingsledelse

ISBN-13 9781032823089

Sprog Engelsk

Indbinding Paperback

Sider 292

Udgave

Længde 19mm

Bredde 157mm

Højde 233mm

Udg. Dato 1 nov 2024

Oplagsdato 1 nov 2024

Forlag Taylor & Francis Ltd