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The 22 Immutable Laws Of Branding
Engelsk Paperback
The 22 Immutable Laws Of Branding
Engelsk Paperback

126 kr
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Om denne bog
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today''s insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction A brand becomes stronger when you narrow its focus The Law of the Word A brand should strive to own a word in the mind of the consumer The Law of Fellowship In order to build the category, a brand should welcome other brands World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world''s best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.
Product detaljer
Sprog:
Engelsk
Sider:
192
ISBN-13:
9781861976055
Indbinding:
Paperback
Udgave:
ISBN-10:
1861976054
Udg. Dato:
3 apr 2000
Længde:
13mm
Bredde:
129mm
Højde:
197mm
Forlag:
Profile Books Ltd
Oplagsdato:
3 apr 2000
Forfatter(e):
Products purchased together
Alternatives - PIE
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