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Universal Principles of Branding
- 100 Key Concepts for Defining, Building, and Delivering Brands
Engelsk Hardback
Universal Principles of Branding
- 100 Key Concepts for Defining, Building, and Delivering Brands
Engelsk Hardback

217 kr
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Om denne bog

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding today.

*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*

Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.

Featured principles are as diverse as:
 

  • Authenticity
  • Social Responsibility
  • World Building
  • Gatekeepers
  • Rituals and routine


Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.









Product detaljer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9780760378205
Indbinding:
Hardback
Udgave:
ISBN-10:
0760378207
Kategori:
Udg. Dato:
9 nov 2023
Længde:
21mm
Bredde:
262mm
Højde:
222mm
Forlag:
Quarto Publishing Group USA Inc
Oplagsdato:
9 nov 2023
Forfatter(e):
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