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The Origin of Brands
- How Product Evolution Creates Endless Possibilities for New Brands
Engelsk Paperback
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The Origin of Brands
- How Product Evolution Creates Endless Possibilities for New Brands
Engelsk Paperback

126 kr
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Om denne bog
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
Product detaljer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9780060570156
Indbinding:
Paperback
Udgave:
ISBN-10:
0060570156
Kategori:
Udg. Dato:
27 sep 2005
Længde:
32mm
Bredde:
238mm
Højde:
136mm
Forlag:
HarperCollins Publishers Inc
Oplagsdato:
27 sep 2005
Forfatter(e):
Products purchased together
Alternatives - PIE
Kategori sammenhænge