Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
The 22 Immutable Laws Of Marketing
Engelsk Paperback
Se mere i:
The 22 Immutable Laws Of Marketing
Engelsk Paperback

119 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog
Al Ries and Jack Trout, two of the world''s most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn''t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.
Product detaljer
Sprog:
Engelsk
Sider:
160
ISBN-13:
9781861976109
Indbinding:
Paperback
Udgave:
ISBN-10:
1861976100
Kategori:
Udg. Dato:
24 okt 1994
Længde:
11mm
Bredde:
135mm
Højde:
196mm
Forlag:
Profile Books Ltd
Oplagsdato:
24 okt 1994
Forfatter(e):
Products purchased together
Alternatives - PIE
Kategori sammenhænge