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Strategic Communication During Whole-System Change
- Advice and Guidance for School District Leaders and PR Specialists
Engelsk Paperback
Strategic Communication During Whole-System Change
- Advice and Guidance for School District Leaders and PR Specialists
Engelsk Paperback

601 kr
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Om denne bog
Times of great change in school districts require strategic communication with internal and external stakeholders including the use of school public relations tools and techniques. Strategic Communication During Whole System Change provides theoretical and practical advice and guidance to district-based change leaders and school public relations specialists on how they can support their district''s transformation journey by engaging in strategic communication. The book also provides guidance on how to make simultaneous fundamental changes in three key sets (or change paths) of organizational variables that affect a school system''s overall performance: Path 1-a district''s relationship with stakeholders in the external environment; Path 2- a district''s core and supporting work processes; and Path 3- a district''s internal social infrastructure. A collection of essays written by school public relations practitioners and other change leaders who share their views is also included.
Product detaljer
Sprog:
Engelsk
Sider:
262
ISBN-13:
9781578865314
Indbinding:
Paperback
Udgave:
ISBN-10:
157886531X
Udg. Dato:
17 nov 2006
Længde:
19mm
Bredde:
156mm
Højde:
230mm
Forlag:
Bloomsbury Publishing Plc
Oplagsdato:
17 nov 2006
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