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Strategic Advertising Mechanisms

- From Copy Strategy to Iconic Brands
Af: Jorge David Fernandez Gomez Engelsk Paperback

Strategic Advertising Mechanisms

- From Copy Strategy to Iconic Brands
Af: Jorge David Fernandez Gomez Engelsk Paperback
Tjek vores konkurrenters priser
Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.
Tjek vores konkurrenters priser
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kr 288
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20 kr
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Tjek vores konkurrenters priser
Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.
Produktdetaljer
Sprog: Engelsk
Sider: 176
ISBN-13: 9781789384307
Indbinding: Paperback
Udgave:
ISBN-10: 1789384303
Kategori: Reklame
Udg. Dato: 10 dec 2021
Længde: 14mm
Bredde: 244mm
Højde: 170mm
Forlag: Intellect
Oplagsdato: 10 dec 2021
Forfatter(e) Jorge David Fernandez Gomez


Kategori Reklame


ISBN-13 9781789384307


Sprog Engelsk


Indbinding Paperback


Sider 176


Udgave


Længde 14mm


Bredde 244mm


Højde 170mm


Udg. Dato 10 dec 2021


Oplagsdato 10 dec 2021


Forlag Intellect

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