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Advertising as Multilingual Communication
Engelsk Paperback
Advertising as Multilingual Communication
Engelsk Paperback

589 kr
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Om denne bog
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new ''multilingual'' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Product detaljer
Sprog:
Engelsk
Sider:
206
ISBN-13:
9780230217065
Indbinding:
Paperback
Udgave:
ISBN-10:
0230217060
Kategori:
Udg. Dato:
30 nov 2004
Længde:
0mm
Bredde:
140mm
Højde:
216mm
Forlag:
Palgrave Macmillan
Oplagsdato:
30 nov 2004
Forfatter(e):
Kategori sammenhænge