Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Multiculturalism and Advertising
- Indian and European Enterprises under Globalization
Engelsk Hardback
Multiculturalism and Advertising
- Indian and European Enterprises under Globalization
Engelsk Hardback

434 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog
Few expressions of globalization are as visible, widespread and pervasive as the worldwide proliferation of internationally traded consumer goods. Advertising is not only a useful index to measure globalization, but also a catalyst to increasing interconnections between economies and cultures.This book presents a comparative analysis of multicultural advertising through an empirical study of advertisements in two geographically diverse commercial regions-Europe and India. Showing that there has been a significant increase i multicultural images, symbols, and texts in advertisements across consumer goods-for the ''elite'' as well as the ''less elite'' -this book argues that there is a growing congruence of values among different cultures. It suggests that in spite of our differences, we are moving, at least in the corporate world, toward a larger unity.
Product detaljer
Sprog:
Engelsk
Sider:
244
ISBN-13:
9780199453566
Indbinding:
Hardback
Udgave:
ISBN-10:
019945356X
Udg. Dato:
5 sep 2019
Længde:
22mm
Bredde:
221mm
Højde:
148mm
Forlag:
OUP India
Oplagsdato:
5 sep 2019
Forfatter(e):
Kategori sammenhænge