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Social Media Marketing
Engelsk Paperback
Social Media Marketing
Engelsk Paperback

708 kr
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Om denne bog

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.

Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom.

A must-read for all students and practitioners of social media marketing.

Tracy L. Tuten is a professor of marketing at Sofia University, USA.

Product detaljer
Sprog:
Engelsk
Sider:
464
ISBN-13:
9781529623819
Indbinding:
Paperback
Udgave:
ISBN-10:
1529623812
Kategori:
Udg. Dato:
27 nov 2023
Længde:
25mm
Bredde:
247mm
Højde:
189mm
Forlag:
Sage Publications Ltd
Oplagsdato:
27 nov 2023
Forfatter(e):
Books from the same author
Kategori sammenhænge