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Marketing ISE

Af: Michael Levy, Dhruv Grewal Engelsk Paperback

Marketing ISE

Af: Michael Levy, Dhruv Grewal Engelsk Paperback
Tjek vores konkurrenters priser

Marketing was designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.

The eighth edition represents the authors’ most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior.  Written in an engaging, highly visual format with up-to-date examples throughout for today''s mobile and modern students and instructors. 

Accompanied by McGraw Hill Connect® with SmartBook® 2.0, our highly reliable, digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results as well as a robust suite of instructor resources and a regularly updated author blog. 



Tjek vores konkurrenters priser
Normalpris
kr 592
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Marketing was designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.

The eighth edition represents the authors’ most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior.  Written in an engaging, highly visual format with up-to-date examples throughout for today''s mobile and modern students and instructors. 

Accompanied by McGraw Hill Connect® with SmartBook® 2.0, our highly reliable, digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results as well as a robust suite of instructor resources and a regularly updated author blog. 



Produktdetaljer
Sprog: Engelsk
Sider: 1472
ISBN-13: 9781260597592
Indbinding: Paperback
Udgave: 8
ISBN-10: 1260597598
Kategori: Salg og marketing
Udg. Dato: 29 mar 2021
Længde: 27mm
Bredde: 275mm
Højde: 215mm
Forlag: McGraw-Hill Education
Oplagsdato: 29 mar 2021
Forfatter(e): Michael Levy, Dhruv Grewal
Forfatter(e) Michael Levy, Dhruv Grewal


Kategori Salg og marketing


ISBN-13 9781260597592


Sprog Engelsk


Indbinding Paperback


Sider 1472


Udgave 8


Længde 27mm


Bredde 275mm


Højde 215mm


Udg. Dato 29 mar 2021


Oplagsdato 29 mar 2021


Forlag McGraw-Hill Education

Kategori sammenhænge